In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, designer of many high-profile logos including Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; Jason Little, who took charge of the recent City of Melbourne visual identity by Landor; Richard Moon of Moon Brand, responsible for the NHS brand identity; and many more.
Behind the scenes
For a look at what was involved in the writing of the Logo Design Love book, visit davidairey.com for this blog post - Behind the scenes: writing a design book
What others are saying about the book
Visit the reviews page.