"A great read for anyone interested in identity design, with many examples that demystify the design process and show how successful design thinking really works."
Doug Bartow, brief review on id29
"There are a lot of books out there that show collections of logos. But David Airey's Logo Design Love is something different: it's a guide for designers (and clients) who want to understand what this mysterious business is all about.
"Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points.
"Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable."
Tom Geismar, of Chermayeff & Geismar
"Easy to read and very insightful. It seemed I was always either agreeing or learning as I read. It really renewed my love for what I do for a living and made me want to strive harder to do my best. Definitely in my top three design books - and I have a lot of books."
Josiah Jost, brief review on Siah Design
"Very inspiring book. I haven't done any logo design in a while, after deciding to focus more on web stuff, but now I can't wait to get stuck into a logo project, even if it is just for myself. The book is full of inspiration and ideas."
Lee Munroe, brief review on Lee Munroe
"The discussions David takes on for what makes a design work, how to work with clients, and the various design tips are worth the price of the book. But it's David's mastery of the pursuit of logo design perfection that we most enjoy."
Solavista, brief review on Solavista
"I've just sampled the first chapter and am struck by the clearly presented case studies, backstories and jargon-free language."
Laura Shore, brief review on Felt and Wire
"It gave me back my spark for everything I love about design. Not only does this book take you through the design process and how to 'think' like a logo designer it also has many practical tips on working with clients, from the initial pitch to final project completion. A great book, by a great, clear, and concise writer."
Jen Routley, full review on Amazon.co.uk
"David Airey did an awesome job with this book. I highly recommend it!"
Walter Apai, of Webdesigner Depot
"I'm going to buy a handful of copies and every time I start a new identity design I will supply the client with this book as a cornerstone of education and communication on the topic. If you like the idea of having a smoother client-designer relationship, you'd be smart to do the same."
Christopher W. Taylor, full review on Amazon.com
"A great read for both designers and clients, as it shares valuable insights and discusses the importance of brand identity all the way down to the process from start to finish."
Brian Hoff, full review on The Design Cubicle
"A very useful resource for designers who want to specialize in logo design."
Fabio Sasso, brief review on Abduzeedo
"A must-read for anyone who wants to make their living in the graphic design industry, especially those who want to specialize in the fiercely competitive logo design niche."
Steve Douglas, full review on The Logo Factory
"It is, of course beautiful to look at on the outside - and within, there is a plethora of valuable information not only for logo and brand designers, but all graphic designers, as well."
Deirdre Bunny, brief review on Girl in a Satin Slip
"The case studies used are brilliant and the way in which he approaches the reader makes for an easy and insightful read."
Thomas Dabner, brief review on JONTOM BOMB
"Lovely logos, anecdotes, and tips... the book is chock-full of input from well-known designers."
Gina Kent, brief review on 160over90
"It took me 2 days to read the book, I just couldn't stop. As I was reading, I felt like someone else in the world did understand the day to day situations, problems and decisions I was having, and of course David Airey shares clever ideas and solutions to face those situations."
Carolina Garza, full review on Amazon.com
"Packed full of great advice. Recommended for anyone interested in brand identities."
Chris Spooner, of SpoonGraphics
"It's also great how he brings up so many different design firms in his examples, showing us that all this isn't simply his point of view, but how successful individuals go about their work in this field. Great read that I can't recommend enough."
Kevin Powell, full review on Amazon.ca
"One of the best logo books I've read. You'll soon be learning all about personal experiences and ways to make things easier on yourself as a freelancer."
Jamie Mill, brief review on J-Mill's Portfolio
"Logo Design love isn't the type of book you would read once and leave, but is a book to open every time you start a project or want to refresh your fundamental design tricks."
Smilyan Pavlov, brief review on Smilyan Pavlov's Academic Blog
"Pulling in everything to do with successful logo and brand identity design, this book really achieves what many books seem to fail to do."
Graham Smith, full review on ImJustCreative
"One thing I haven't seen anyone else mention is how gorgeous the composition was in the book. It was obvious to me from first opening the book that David poured a lot of thought into the reading experience."
Mark McCorkell, full review on Mark McCorkell's blog
"Every paragraph is insightful - there's no waffle here!"
David Bushell, full review on David Bushell's blog
"Whether you are a logo designer, web or graphic designer, copywriter, photographer, whatever, there is something for everyone to take away to make them better at what they do."
Chris Skelton, full review on the What Creative blog
"It is a book that I constantly refer back either to reaffirm my own thoughts, or to pick up a tip on how to deal with a particular situation."
Duane Kinsey, full review on the Logobird blog